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INNOVATION, CREATIVITY AND TRANSFORMATION.
love chaos
A blog without a filter, about how the process was and the recipe to create an area of innovation from scratch. Successes, failures, lessons and methodology
Why?
love chaos
Loving chaos, recounts the experience of creating WIP, the start-up studio of Wunderman Thompson Buenos Aires. An innovation area focused on creating encouraging the entrepreneurial talent of the company's employees.
Chaos as a creative explosion. We usually don't allow chaos, deny it and escape it. Chaos is second to the creative explosion, it is the question in chaos that leads us to order.
In "Loving chaos" you will find the methodologies we use to innovate and create indoors, enhancing our intrapreneurial talent. But the best thing: this book is a road guide for anyone, whether inside or outside an organization, to start developing their creative and innovative drive.
It is the invitation to love the change, the error, take it as the transformative impulse to open the way to creativity.
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